Marketplace Dynamics' strategy for
creating a successful and profitable presence on the Internet is very simple.
Our goal is to simplify the process and deliver measurable results to our
clients.
We do this in 3 steps that we like to call CPM
(Create | Promote | Manage)
CREATE
(MD’s Design Team)
Flash Website
Flash is a powerful tool that opens up the doors of
creativity, and provides you with a world of options that just aren't possible
with HTML websites alone. Websites
designed using Flash are more visually intriguing and memorable than sites
designed totally in HTML. It’s much
easier to incorporate animation and videos in a Flash website. Having Flash dynamic web page elements allows
you to entertain and dazzle your visitors with interactive features, 3D graphics,
animated visual effects, high quality images, 3D-style buttons, social media
icons, and glossy photo galleries. Also,
Flash enables video to play directly from your site, no plug-ins are necessary.
Traditionally, a challenge with Flash was that it was
hard for search engines like Google to index.
But MD’s Flash websites are search engine friendly, so traffic can be
directed to your site from search engines with no problem.
Storage: Increased storage space will enable you to
upload large files and high-resolution content with ease. Storage on MD’s Flash websites range from 1GB
to 2.5GB.
Bandwidth: Increased bandwidth allows more data to be
transmitted at a faster and smoother speed. Bandwidth on MD’s Flash websites
ranges from 1GB to unlimited.
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eCommerce Websites (On-line store)
Electronic commerce, commonly known as e-commerce or
eCommerce, consists of the buying and selling of products or services over the Internet. The amount of trade conducted electronically
has grown extraordinarily with widespread Internet usage. Cyber Monday of 2010 (the Monday after
Thanksgiving), for the first time, resulted in over 1 billion dollars in online
Internet sales for that one day. MD can turn any Flash website into an
eCommerce store to sell your products or services online.
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Copywriting (Content for sites)
Copywriting is the skillfull use of words to promote a
person, business, service, product, opinion or idea. MD provides professional
copywriting services for all digital and print content you may need.
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Facebook Presence
Facebook is an external social networking (ESN) website. Users can add friends and send them messages,
have live chat sessions online, and update their personal profiles to notify
friends about themselves. Additionally,
users can join networks organized by city, workplace, and school or
college. Users can also upload pictures,
videos, and notes.
The website's membership was initially limited by the
founders to Harvard University students, but was expanded to other colleges in
the Boston area. It later expanded
further to include any university student, then high school students, and,
finally, to anyone aged 13 and over. Facebook
currently has more than 750 million active users worldwide.
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Twitter Presence
Twitter is an external social
networking (ESN) and microblogging (a form of blogging) service that
enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140
characters displayed on the author's profile page and delivered to the author's
subscribers who are known as followers. Senders
can restrict delivery to those in their circle of friends or, by default, allow
open access. Since late 2009, users can
follow lists of authors instead of following individual authors. All users can send and receive tweets via the
Twitter website Short Message Service (SMS) or external applications.
Since its creation in 2006, Twitter has gained popularity
worldwide. It is sometimes described as "SMS of the Internet.” Twitter is currently registering 1.6 Billion search queries per day. The
140-character limit on message length was initially set for compatibility with
SMS messaging (text messaging), and has brought to the web the kind of
shorthand notation and slang commonly used in SMS messages. Twitter currently has more than 200
million users.
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Social Media Integration
Social Media has taken the world by storm because
consumers have embraced sites like Facebook and
Twitter. MD will integrate your Facebook
and Twitter presence directly into your Flash Website. This way, transitioning from one service to
the other will be seamless. If you do
not have a Facebook or Twitter presence for your business/organization, MD can
create one for you.
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Mobile Applications (Smartphones)
The mobile site is a custom-created website that features
your business and is designed using proven landing page optimization techniques
to help potential customers get the information and assurance they need to
become actual customers. We handle
everything so you can get back to running a successful business.
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Banner Advertising
Promoting your business on popular websites like CNN,
Google, Facebook, NBC, etc., will get you a lot of exposure. The right image with a powerful message/offer
will drive traffic back to your website. MD’s team of designers will work with you to
create a powerful custom banner ad that will result in more sales for your
business.
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Domain Names (Website names)
A domain name is very powerful because It becomes the Internet
address for your business. With many
popular names already taken, it has become very tedious to come up with just
the right name that will be catchy enough for customers to remember. A powerful but simple name is one that customers
will remember because it’s closely tied to your business and is not too long to
type when looking for the site. An example of a domain name that MD came up
with for a client that sells suits and rents tuxedos is:
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Video Production
Adding videos to your website is a tremendous way to
share information with site visitors while entertaining them at the same time. Allow MD’s video production team to produce a
compelling custom video for your website.
The Internet generation is used to watching videos to learn more about a
subject matter they are researching. Instead
of overwhelming them with a lot of text, why not add a short video? In addition to custom made videos, MD can
also embed YouTube videos on your website.
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Blogs
A blog (a blend of the term web log is
a type of website or part of a website. Blogs
are usually maintained by an individual with regular entries of commentary,
descriptions of events, or other material such as graphics or video. Entries are commonly displayed in
reverse-chronological order. Most blogs
are interactive, allowing visitors to leave comments and even message each
other via widgets on the blogs; and it is this interactivity that distinguishes
them from other static websites.
Many blogs provide commentary or news on a particular
subject; others function as more personal online diaries. A typical blog combines text, images, and
links to other blogs, web pages, and other media related to its topic. The ability of readers to leave comments in
an interactive format is an important part of many blogs.
Another key attribute of blogs is their current content
is a key ingredient to having your website discovered on the Internet when
consumers do searches on Google, Bing, etc.
Let MD show you the power of blogs.
We will even ghost write for
you so you get the benefits of having a blog without the time it takes to
manage one.
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Private Social Network Sites
Internal Social Networking (INS) services allow users to
create a profile for themselves, and can be broken down into two broad
categories: internal social networking (ISN), and external social networking
(ESN) sites such as MySpace, Facebook, and Twitter. Both types can increase the feeling of
community among people. An ISN is a
closed/private community that consists of a group of people within a company,
association, society, education provider and organization, or even an
"invite only" group created by a user in an ESN. An ESN is open/public and available to all web
users to communicate, and is designed to attract advertisers. ESNs can be smaller specialized communities
(linked by a single common interest, i.e., TheSocialGolfer.com, ACountryLife.Com,
Great Cooks Community) or they can be large generic social networking sites
(e.g., MySpace, Facebook, Twitter, etc.).
Whether specialized or generic there is commonality
across the general approach of social networking sites. Users can upload pictures of themselves;
create their “profiles,” and can often be "friends" with other
users. Some social networks have
additional features such as the ability to create groups that share common
interests or affiliations; the capacity to upload or stream live videos; and, avenues
to hold discussions in forums.
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Communication Hub
This is a service MD provides that allows for better
communication among staff members. Our
communication hubs are the equivalent of having your very own private Facebook
site. MD currently uses its
communication hub product to run our Virtual Office (VO). Our VO is where we collaborate, chat, video
conference, vote electronically, chat, manage company files, and maintain a company
calendar, etc.
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Logo Design
Our Design Team members are experts in creating
one-of-a-kind logos for businesses/organizations. They will listen to what you
have to say about what the logo needs to convey, then they meet afterwards to
collaborate on creating the best logo for you. MD’s logos will grab your
attention and convey total professionalism.
Talk to MD about creating a logo for you.
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Website Banner Design
When it comes to website banners, MD is known for custom
designed website banners. We take this
task very seriously because the banner is the first thing a visitor to your
site sees. First impressions are lasting
ones. MD can provide stock banners or
custom banners. The choice is yours.
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Business
Cards/Brochures/Letterhead
Let MD provide you with a total business identity kit for
your business or organization. This kit can
include all printed products that will be used to strengthen your brand and
create a professional image.
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Direct Mail Postcard Design
Direct mail (mailing of post cards or other mailers) is
used by many successful businesses and organizations to communicate with
targeted consumers in their marketplace. The success of any direct mail
campaign rests on the message in the mail piece and the images that are chosen
to enhance the message. MD’s team of
designers can help you create a direct mail campaign that will get you results.
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Print Advertising
Signage is very important when it comes to communicating
with your customers. If you own a store,
you need to have signs that let customers know what services you offer. These signs can be in the store or outside
the store in the form of flags and other printed promotional aides. Talk to an MD representative about how to use
print advertising to enhance your brand.
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Company Email Address
A professional image is what you want to represent at all
times when it comes to your business or organization. Email addresses are one area that many
businesses and organizations forget about. You spend a lot of time and energy making sure
your brand is professioanal, but then use a common email hosting company like
Yahoo. An example of this is: JohnDoe@Yahoo.com. When you use these free email services you
are promoting their business and not yours. Every one of your business cards will have the
name Yahoo on it and not the name of your business. A professional email address should look like
this: JohnDoe@DoeMusicSchool.com
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PROMOTE
(MD’s Marketing Team)
Search Engine Marketing (SEM)
Online marketing is about a lot more than bringing traffic to a
website— that’s where we come in. Whether you sell products online or want to
bring people into your store, MD has the expertise to bring you more customers.
Search Engine Marketing puts your business in front of searchers
who are willing to pay for what you offer. Without this specialized marketing, businesses
generally show up only in search results when someone searches for their
business name. That’s great if people
already know who you are and what you sell, but that’s not enough for most
businesses.
Our Search Engine Marketing puts your business in front of
searchers who are looking for what you have. Here are some stats:
·
97% of consumers research online
before purchase
·
92% of potential clients contact
the business immediately after searching online
·
Our Online marketing offers the
highest return on investment
How do we snag these potential customers? We customize your campaign based on how people
search for your product or service. Then,
we put your business right under their noses. Paying customers will be just
a click away.
There are three sections where your business can be listed on
search results’ pages and we cover them all.
The more coverage on the search results, the more customers for you.
We blend the strongest online marketing tools, making the
perfect concoction for your business. Anyone can get traffic to a website, but
we get customers in your door.
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Local Internet Marketing
Now more than ever, people are turning to the Internet for the
things they want to buy locally. In
fact, 31% of consumers turn to a search engine first when they’re on the hunt
for local products and services. And,
43% of Internet searches today include a local identifier, indicating that
people would rather type a few keywords into a search engine than go shuffling
through the phone book.
Recent studies have shown that 86% of consumers who use Internet
search engines to find a local product or service follow up with a phone call
or in-store visit. And, 61% of those end
up making their purchase offline. As a
small business owner, that means you can no longer afford to take your chances
with mailers or phone book ads that may or may not be working.
With MD, local Internet marketing is a breeze! Our team of local-search experts will help you
create an effective online marketing campaign to target your local customers. And, local Internet marketing gives you ROI
and tracking information that you can only dream of with mailers and phone book
ads.
Take the first step in building your own customized local
Internet marketing campaign today! Contact
an MD representative now.
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National Internet Marketing
Pay per click is the fastest way to bring ready-to-buy customers
to your website. MD pays to place your
ads high on the results’ pages of all the major search engines. PPC advertising is effective because it
matches searchers who are looking for what you sell with pages on your website
that are prepared to pitch your products or services. You could see dramatic results in as little as
one week for a fraction of what it costs to place ads in traditional media like
radio or television.
Here’s how it works:
·
MD develops a list of keywords
representing the products or services you sell.
·
Our team writes targeted ads
matching those keywords and uploads the ads, keyword lists, and bid prices
to the major search engines.
· Your ads appear in the sponsored
links sections when a potential customer performs a
search using those
keywords.
·
Searchers click on your ads and
are directed to the most relevant page of your website, where you can
captivate them with a great offer and turn them into a paying customer.
Presto! Just like that, MD transforms your website into a
powerful sales tool.
PPC has the best tracking capability of any form of marketing
today. With our integrated reporting system, you can see information for all
the major search engine PPC programs, track where your visitors are coming
from, what they do once they get to your site, and which visits convert into
actual sales. Of course, we turn around and do the most responsible thing we
can with the data – make your pay per click campaign even more efficient.
PPC is a simple idea, but that doesn’t mean it’s easy to
execute. A successful campaign requires constant keyword management, keyword
selection, ad placement and scheduling, bid management, and more. So leave the
pay per click management to MD. We take the guesswork out of PPC so you can
focus on what really matters—running your business. Whether you’re a local
retailer or a national advertiser, we’ll create and implement a successful PPC
campaign for your business. It won’t be long before the customers are knocking
at your door.
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Email Marketing
There are several tools available to create Email marketing
campaigns. These campaigns can be very effective but many of our clients have
told us that the time commitment is too much for them to handle on their own. This
is why MD offers a service to set up and run your email marketing campaign for
you. This way you reap the benefit of this effective marketing tool without
having to invest your time…the best of both worlds. Let MD create your targeted
Email campaign utilizing tools like newsletters, surveys, sales offers, etc.
_____________________________________________________________________________
Search Engine Optimization (SEO)
SEO provides the highest long-term return on
investment of all online marketing methods. Search engine ranking algorithms
place sites that contain the most relevant, trustworthy information at the top
of the search results page, where everyone looks first. MD’s Search Engine
Optimization services help major search engines like Google, Yahoo!, and Bing
understand that your website has what people want.
Here’s how it works:
Consultation. Your account manager will meet with you to ensure we
understand your business, your products and services, and your target market.
Website Analysis. We evaluate your site structure, page meta-data,
content, keyword density, and other factors critical to SEO success.
Keyword Research. We assess the competitiveness of the keywords related
to your business offerings and develop a cost-effective strategy to target
search phrases that will bring business to your door.
Roadmap Creation. Your SEO team will meet and create a detailed roadmap
outlining activities to be completed over the coming months.
Execution. We complete the tasks in the roadmap and work with you
to get necessary changes to your site implemented.
MD’s SEO marketing team establishes website relevance and
trustworthiness for businesses like yours every day. You should hear them
debate the details of “no follow link analysis” and other esoteric SEO
strategies. If you’re not using these geeks to get your website ranked, then
you’re behind already.
____________________________________________________________________________
Pay-Per-Click Advertising
Pay per click is the fastest way to bring ready-to-buy customers
to your website. MD pays to place your ads high on the results pages of all the
major search engines. PPC advertising is effective because it matches searchers
who are looking for what you sell with pages on your website that are prepared
to pitch your products or services. You could see dramatic results in as little
as one week for a fraction of what it costs to place ads in traditional media
like radio or television.
Here’s how it works:
·
MD develops a list of keywords
representing the products or services you sell.
·
Our team writes targeted ads
matching those keywords and uploads the ads, keyword lists, and bid prices to
the major search engines.
·
Your ads appear in the sponsored
links sections when a potential customer performs a search using those
keywords.
·
Searchers click on your ads and
are directed to the most relevant page of your website, where you can captivate
them with a great offer and turn them into a paying customer.
Presto! Just like that, MD transforms your website into a
powerful sales tool.
PPC has the best tracking capability of any form of marketing
today. With our integrated reporting system, you can see information for all
the major search engine PPC programs, track where your visitors are coming
from, what they do once they get to your site, and which visits convert into
actual sales. Of course, we turn around and do the most responsible thing we
can with the data – make your pay per click campaign even more efficient.
PPC is a simple idea, but that doesn’t mean it’s easy to
execute. A successful campaign requires constant keyword management, keyword
selection, ad placement and scheduling, bid management, and more. So leave the
pay per click management to MD. We take the guesswork out of PPC so you can
focus on what really matters—running your business. Whether you’re a local
retailer or a national advertiser, we’ll create and implement a successful PPC
campaign for your business. It won’t be long before the customers are knocking
at your door.
Thank You!
We appreciate your interest in our
expert search engine marketing services. Someone from OrangeSoda will contact
you shortly!
Bottom
of Form
Strategic Marketing & Planning
MD will sit with you to develop your marketing plan. In
order to add value to your business we use a skill that we have fined tuned
extremely well…this is the skill of listening. After we are certain we heard
what you said, we go back to our lab and create a market plan that is sure to
exceed your expectations. We don’t want you to waste
your money with a project that doesn’t have the impact or results you
expected. We listen to your vision and put the power of our expertise
into motion. We learn about your business, do in-depth competitive
analysis, research your target market and offer up a solution that is cost
effective, on point and creative.
_____________________________________________________________________________
Mobile Site
Features
Made for phones and computers
Completely hassle-free
Designed to drive customers
The
mobile site is a custom-created website that features your business and is
designed using proven landing page optimization techniques to help potential
customers get the information and assurance they need to become actual
customers. We handle everything so you can get back to running a successful
business.
MANAGE
(MD’s Administrative Team)
Website Hosting
MD’s grid hosting is superior to shared hosting and
provides more than 99.9% uptime uninterrupted service. All this means is that
when your domain name is typed your website will load quickly without any
issues.
_____________________________________________________________________________
Facebook Content
Don’t have the time to manage your
business/organization’s Facebook site? MD will create and upload content to
your Facebook page that will have visitors returning to see the new information
that is uploaded. Current content is
king on the Internet. If time does not allow
you to create and upload current content, MD can handle this for you.
_____________________________________________________________________________
Blog
Having a blog on your site is very important in order for
search engines like Google, Bing, etc. to find your website. MD offers a
service where we will create this content for you and upload it to your site
for visitors to read. We will interview you for a specific topic and then turn
that interview into a full blog that will be added to your website.
_____________________________________________________________________________
Domain Name Registration
Once we find you a unique domain name, we manage the
process of making sure that your domain name remains your property. Annually,
we will renew each domain name that we register in your name.
_____________________________________________________________________________
Branding
A brand is a name used to identify and distinguish a
specific product, service, or business. Brand is the image of the product,
service or business in the market. Some people distinguish the psychological
aspect of a brand from the experiential aspect. The experiential aspect
consists of the sum of all points of contact with the brand and is known as the
brand experience. The psychological aspect, sometimes referred to as the brand
image, is a symbolic construct created within the minds of people and consists
of all the information and expectations associated with a product or service.
Talk to MD about developing or improving your brand for
your business or organization.
_____________________________________________________________________________
Website Analytics
Google Analytics is a powerful tool for analyzing traffic
to your website. You can track site visitors, where they came from, how long
they stay, what keywords they use to find your site and more. Allow MD to interpret this report for you so
that your website can be fine tuned to exceed all visitors expectations.
_____________________________________________________________________________
Twitter Content
Don’t have the time to manage your
business/organization’s Twitter site? MD will create and upload content to your
Twitter page that will have followers returning to see the new information that
you posted. Current content is king on
the Internet. If time does not allow you
to create and upload current content, MD can handle this for you.
_____________________________________________________________________________
Banner Advertising
Banner advertising is effective but it must be done
strategically and consistantly to obtain the desired results. Let MD manage your ongoing banner
advertising campaign and watch the customers walk in the door or conduct business
with you online.
____________________________________________________________________________
Communication Hub
Once we build you a communication hub we do not walk off
into the sunset. We will be there to manage the hub for you. As new needs for
your business/organization develop, we will find ways of addressing those needs
by tweaking your communication hub.
_____________________________________________________________________________
Private Social Network Site
MD will play an active role in any Private Social Network
it creates. We want your users to be blown away by the functionality of the
site. We aim high when it comes to making sure user experience exceeds their
expectations.
_____________________________________________________________________________
Company Email Address
As new staff is added or in the case of staff turnover, MD
will manage your company/organization’s email system. We will create new email
addresses for new staff and reassign email addresses of staff members that are
no longer part of your team.
_____________________________________________________________________________
Performance Review Meetings
MD is interested in the success of your business or
organization. One aspect of our service that is quite unique is that we
schedule a monthly, by-monthly or quaterly video conference with our clients to
review our progress, fine tune the objectives, investigate answers to the new
questions about your business or organization that have delveloped since our
last meeting. The best way to measure ROI (Return on Investment) is to take a
close look at what the objective was and then measure if we met it. MD always aims to exceed all our clients’
expectations.
Writen by:
Terence H. Biggs, Jr.
Founder
& President
Marketplace
Dynamics, LLC
